As part of the activities promoted by Asturias Digital Innovation Hub (AsDIH), our partner Cluster TIC Asturias is organising a practical course on artificial intelligence, which will take place in September and October.
The course will be held in three separate sessions. Those interested can sign up for all three days, or for each day separately.
Objectives of the practical course on artificial intelligence for industry in Asturias
- Become aware of the real impact of AI on business competitiveness: understand why integrating artificial intelligence is not a fad, but a strategic necessity to continue operating in a changing market.
- Become familiar with the fundamental concepts of artificial intelligence: understand, without technical jargon, what AI is and is not, how it works, and what types exist.
- Discover use cases applicable to the Asturian industrial environment: learn about real tools that are already helping management, administration, technical, production, and sales departments to be more efficient.
- Learn to use accessible AI-based tools: practise with leading AI models to automate tasks, generate content, or improve decision-making.
- Learn how to start automating processes without knowing how to programme: discover no-code platforms, automations, intelligent agents, and digital brains applied to industry.
- Draw up a realistic roadmap for implementing AI in each company: identify opportunities, overcome resistance to change, and move towards a culture of innovation.
Who is it aimed at?
- This course is aimed at professionals in the Asturian industrial sector from any field, including freelancers and employees of SME or medium-sized companies, who wish to understand how artificial intelligence can be applied to their daily tasks to become more efficient, reduce errors, improve processes, or increase their competitiveness.
- No prior knowledge of technology or programming is required.
- Maximum of two entries per company.
Applications by industrial department:
- Management department:
- Strategic and organisational support with intelligent assistants.
- Automatic drafting of press releases, reports, presentations, or speeches.
- Generating ideas for new services, internal improvements, or cost savings.
- Market research and comparisons, drafting strategic plans, assistance in negotiations.
- Database analysis and definition of strategies to optimise productivity and business efficiency.
- Administrative department:
- Automation of repetitive tasks and improvement of response times.
- Drafting and tracking of emails and administrative responses using professional language.
- Generation of documentation, filling in templates, comparative analysis or error searching.
- Translation and correction of texts in different languages.
- Technical department:
- Simplification of technical documentation and internal support.
- Conversion of complex manuals into clear, visual instructions.
- Automatic translation of technical data sheets and plans for foreign customers or suppliers.
- Generation of internal protocols based on the team’s experience.
- Technical support through intelligent assistants.
- Sales department:
- Increased impact and speed in attracting customers.
- Creation of customised quotes and commercial proposals in minutes.
- Automated generation of content for social media.
- Analysis of potential customers and drafting of customised sales pitches for each customer.
Programme:
S1: Fundamentals, awareness, and first steps with AI
Date: 5 September
Duration: 4 hours
Time: 9:30 a.m. to 2:00 p.m.
Contents:
- Initial awareness:
- “Do you know of any company that has not used the Internet for more than 25 years?”
- Reflection on why AI is the next big change.
- Fundamentals of AI:
- What artificial intelligence is and what it is not.
- Differences between AI, machine learning, deep learning, artificial vision, assistants, etc., and their applications in the industrial sector.
- Cybersecurity and basic privacy:
- Strong passwords, two-step authentication, private browsing, backups, and best practices before implementing AI.
- Applications by industrial departments:
- Why and how to apply AI in different departments of the company: management, administration, sales, or technical departments.
- Summary and clarification of queries
S2: Practical tools and real-life cases for businesses
Date: 26 September
Duration: 4 hours
Time: 9:30 a.m. to 2:00 p.m.
Contents:
- Accessible AI tools for industry:
- ChatGPT, Gemini, Copilot, Azure AI, Claude, Perplexity, Grok, local models, etc.
- What you can start using today
- Applications by professional profile:
- How different departments use AI: simulations, analyses, reports, emails, technical documentation, commercial proposals, customer acquisition and service, etc.
- Criteria for identifying useful tools (and avoiding smoke and mirrors):
- How to know if a tool really adds value. Indicators of impact, return, and viability.
- Summary and clarification of queries
S3: Digital brains, automation, agents, and roadmap
Date: 10 October
Duration: 4 hours
Time: 9:30 a.m. to 2:00 p.m.
Contents:
- Digital brains: AI that understands your business
- What is a digital brain, how does it connect to internal company information, and how does it transform knowledge management?
- Case studies: employee support, automated documentation, FAQs, customer service with real context.
- Intelligent agents and no-code automation:
- Introduction to the main process automation tools.
- Automation of real tasks without programming.
- How agents act autonomously according to the workflow.
- How to apply AI in your company step by step:
- Identify candidate processes, overcome resistance to change, promote a culture of innovation and continuous improvement.
- Summary and clarification of queries
