As part of the activities promoted by Asturias Digital Innovation Hub (AsDIH), our partner Cluster TIC Asturias is organizing the second edition of the Practical Course on Artificial Intelligence for Asturian Industry, which will take place on 7 and 14 November.
Objectives of the Practical Course on Artificial Intelligence for Asturian Industry
- To raise awareness of the real impact of AI on business competitiveness: to understand why integrating artificial intelligence is not a fad but a strategic necessity to continue operating in a changing market.
- To familiarize participants with the fundamental concepts of artificial intelligence: to understand, without technical jargon, what AI is and what it is not, how it works, and what types exist.
- Discover use cases applicable to the Asturian industrial environment: learn about real tools that are already helping management, administration, technical, production, and sales departments to be more efficient.
- Learn how to use accessible AI-based tools: practice with the main AI models to automate tasks, generate content, or improve decision-making.
- Learn how to start automating processes without knowing how to program: discover no-code platforms, automations, intelligent agents, and digital brains applied to industry.
- Draw up a realistic roadmap for implementing AI in each company: identify opportunities, overcome resistance to change, and move towards a culture of innovation.
Who is it aimed at?
- This course is aimed at professionals in the Asturian industry from any sector, whether self-employed or working for SMEs or medium-sized companies, who want to understand how artificial intelligence can be applied to their daily tasks to be more efficient, reduce errors, improve processes, or increase their competitiveness.
- No prior knowledge of technology or programming is required.
- Maximum of two registrations per company.
- Priority will be given to companies that sign up for both sessions.
Applications by industrial departments
- Management department:
- Strategic and organizational support with intelligent assistants.
- Automatic drafting of press releases, reports, presentations, or speeches.
- Obtaining ideas for new services, internal improvements, or cost savings.
- Market research and comparisons, drafting of strategic plans, and assistance in negotiations.
- Database analysis and definition of strategies for optimizing productivity and business efficiency.
- Administrative department:
- Automation of repetitive tasks and improvement of response times.
- Drafting and follow-up of emails and administrative responses using professional language.
- Generation of documentation, filling in templates, comparative analysis, or error checking.
- Translation and correction of texts in different languages.
- Technical department:
- Simplification of technical documentation and internal support.
- Conversion of complex manuals into clear and visual instructions.
- Automatic translation of technical data sheets and plans for foreign customers or suppliers.
- Generation of internal protocols based on the team’s experience.
- Technical support through intelligent assistants.
- Sales department:
- Increased impact and speed in customer acquisition.
- Creation of customized quotes and sales proposals in minutes.
- Automated generation of content for social media.
- Analysis of potential customers and drafting of customised sales pitches for each customer.
S1: Fundamentals, mindset, and strategy for AI

Date: 7/11/2025
Duration: 9:30 a.m. to 2 p.m.
Location: AS5-HUB Building.
Contents:
- Awareness and mindset regarding AI.
- Measures to consider regarding data privacy and security.
- Origin and evolution to date.
- Concept of AI model: how it works, what it needs, and how it is trained.
- Difference between models, agents, and automations.
- Types of models according to their purpose and access.
- Efficient communication with AI models.
- Strategy to follow to design my own intelligent ecosystem.
S2: Practical applications, automation, and real-world cases with AI

Date: 14/11/2025
Duration: 9:30 a.m. to 2 p.m.
Location: AS5-HUB Building.
Contents:
- Artificial intelligence-assisted research tools.
- Creation of digital brains to organize and reuse knowledge.
- Design of personalized assistants adapted to different professional contexts.
- Development of intelligent presentations and automated visual content.
- Intelligent management of email and daily tasks.
- Process automation and connection between tools.
- Real use cases in the professional field.
- Voice agents.







